Jimmy Isbell
Strategic Communications | Sales Enablement | Marketing Communications
Transforming complex business, product, and technical information into clear communications that enable sales, strengthen customer engagement, and drive business growth.
About
I help organizations transform complex business, product, and technical information into clear communications that strengthen customer engagement, enable sales, and support business growth.Throughout my career, I've partnered with executive leadership, product management, sales organizations, physicians, and financial institutions to solve business challenges through strategic communications, product marketing, and sales enablement.My work spans the entire communication process—from understanding business objectives and identifying opportunities to developing communication strategies and creating the communications that bring those strategies to life.
Selected Work
These projects demonstrate how I transform complex business challenges into strategic communication solutions that improve understanding, enable sales, and support business growth.
Payment Routing Learning Guide
Problem
An executive introduced the “Worldpay Rails” concept, but payment routing was too complex to explain consistently across the organization. Sales teams needed a simple, repeatable way to communicate how transactions moved through Worldpay’s infrastructure.
Solution
Partnered with executive leadership to transform the concept into a visual learning guide. Starting with a whiteboard discussion about payment routing, I developed the railroad metaphor and translated a complex technical process into an intuitive communication tool that made payment routing easier to understand, teach, and explain.
Impact
Established a reusable sales enablement resource that standardized payment routing communications across the organization, improving message consistency and enabling more confident customer conversations around a complex technical process.
Gift Card Merchandising & Sales Tool
Problem
Merchants frequently selected standard gift card programs because they struggled to visualize the value of custom-branded cards and merchandising. This limited opportunities to upsell higher-value programs that could strengthen merchant engagement and generate more revenue for Valutec.
Solution
I recognized an opportunity to strengthen sales conversations by developing merchant-specific sales tools featuring each prospect’s own brand. Rather than asking prospective customers to imagine the possibilities, these customized concepts allowed them to visualize a gift card and merchandising program designed specifically for their business.
Impact
Equipped sales representatives with personalized sales enablement tools that shifted customer conversations from standard gift cards to higher-value branded programs, making upsell opportunities more tangible and supporting Valutec’s objective of increasing revenue through premium solution adoption.
Revenue Opportunity Analyzer Tool
Problem
Sales representatives relied on separate Excel spreadsheets during customer presentations to calculate revenue projections, interrupting the flow of the conversation and reducing customer engagement.
Solution
Partnered with executive leadership and product management to develop a Revenue Opportunity Analyzer that integrated live Excel calculations directly into the PowerPoint presentation. Revenue projections updated automatically, eliminating the need to switch between applications during customer meetings.
Impact
Streamlined revenue discussions by integrating live calculations directly into the presentation, creating a smoother customer experience while enabling sales representatives to maintain focus on business value instead of spreadsheets.
Embedded Payments Proposal Builder
Problem
The Embedded Payments business needed a scalable way for sales teams to communicate complex payment solutions while tailoring proposals to each prospective customer.
Solution
Partnered with sales leadership to develop an interactive proposal tool that organized technical, product, and business information into a customizable customer presentation. The tool enabled sales representatives to personalize proposals while maintaining consistent messaging, branding, product information, and automated revenue projections.
Impact
Established a repeatable proposal process that enabled sales teams to personalize customer presentations while maintaining consistent messaging, brand standards, product accuracy, and proposal quality across every engagement.
Vertical Market Sales Enablement Strategy
Problem
Sales teams relied on generic outreach that wasn't tailored to the unique needs and priorities of different industries, making prospecting less relevant and reducing customer engagement.
Solution
Identified an opportunitY to organize outreach by vertical market. Developed the segmentation strategy, created targeted prospect lists, wrote industry-specific messaging and email content, designed campaign assets, led the rollout, and trained sales representatives to use a customizable mail merge process for personalized outreach.
Impact
Equipped sales teams with a scalable, industry-specific outreach program that enabled more relevant customer conversations, improved messaging consistency, and streamlined personalized prospecting. The same communication framework later supported targeted monthly reorder campaigns for existing merchants, generating more than $205,000 in annual revenue.
Integrated Clinical Research Communication Campaign*
Problem
A biotechnology company needed to communicate complex Phase II clinical research in a way that captured attention, reinforced credibility, and encouraged healthcare professionals and industry stakeholders to engage with the full research publication.
Solution
Developed an integrated, multi-channel communication strategy that transformed complex clinical research into a premium digital publication experience. Created the messaging framework, publication design, landing page, HTML email campaign, and LinkedIn campaign assets, making the research feel authoritative, credible, and worthy of deeper engagement.
Impact
Elevated the perceived value of the research through a consistent digital experience that encouraged engagement with the full publication while providing a scalable communication framework for future clinical research initiatives.
*To preserve client confidentiality, identifying details—including company branding, product names, and clinical content—have been modified. The strategic communications approach, messaging, visual design, and integrated campaign represent my original work.
Brand Identity Implementation
Problem
Following the company's separation from FIS, Valutec needed to translate its new brand identity into a consistent customer experience across sales and marketing communications.
Solution
Independently transformed a single enterprise brand template into a comprehensive communications system by creating a library of more than 50 branded marketing, sales enablement, and customer-facing assets. Established the messaging framework, visual standards, and reusable templates that enabled consistent communications across print, presentation, and digital channels.
Impact
Established a scalable brand communications system that strengthened brand consistency, elevated the professionalism of customer-facing communications, and equipped sales teams with a cohesive library of reusable marketing and sales enablement resources.
Resume | LinkedIn | Letters of Recommendation
Resume
Letters of Recommendation
Contact
If you're looking for someone who can simplify complexity, enable sales, and build strategic communications that drive business results, I'd welcome the opportunity to connect.
(615) 504-6494